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Not Your Daughter’s Dealmaking
Falconhead Capital buys controlling stake in baby-boomer jeans company.
September 26, 2008
Falconhead Captial bought a controlling stake in Not Your Daughter’s Jeans, a California apparel company marketing clothing to women aged 35 years and older, for about $100 million.
In an announcement Friday, the consumer-focused PE firm said, without disclosing terms, that Lisa Rudes-Sandel and George Rudes, her father, had sold a substantial stake of their company. The family will also continue to hold a significant equity stake, neither stake sizes were disclosed.
The PE firm also announced a significant leadership shift with the appointment of Edwin Lewis—former chief executive of Tommy Hilfiger and Mossimo—to the same role with NYDJ. Other management will continue to retain existing roles.
NYDJ products can already be found in Nordstrom, Bloomingdale’s and Macy’s, among other retailers.
“We believe that NYDJ has exceptional growth opportunities through continued expansion of its product line, deepening relationships with retail partners and diversification of its distribution channels,” said David Moross, Falconhead chairman and chief executive. “NYDJ is well-positioned as one of the leading jeans brands for real women who want to wear fashionable, age-appropriate jeans with a flattering fit.”
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